McDowell’s No.1 Luxury Soda launches Yaaran Di No.1 Yaari with Ammy Virk on Pitaara Film Da
You have known them as Stars, now know them as Yaars
Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known personalities from real to reel life in a brand new talk show called Yaaran di No.1 Yaari in collaboration with Pitaara. Hosted by popular Punjabi actor & singer Ammy Virk, who is known to be a true friend in the entertainment industry. The show will be aired on Pitaara TV starting 17th February, 2018, every Saturday between 7:30 to 8:30 pm.
The show brings together for the first time as guests, Sharry Mann, Jassi Gill, Mandy Thakkar, Hardy Sandhu along with their real-life BFFs who will share their behind-the-door secrets, friendship defining moments & play interesting games with Ammy, while the fans will be treated to some never seen before videos and the audience, get to ask their favorite stars questions to know them better. “No. 1 Yaari is a first of its kind entertaining show curated for the viewers that will help celebrate the spirit of brotherhood and friendship. I value friendship since it has been one strong support pillar in my personal journey. As much as the stars are public figures, they have a side that is still private and under wraps and my job will be to help them open-up. I would love them to share how their friendships have shaped them as individuals as well as have the fans privy to some unrevealed fun and friendly moments from their lives,” said Ammy Virk, Actor & Anchor of the Yaaran Di No.1 Yaari Show. Commenting the new show, Amarpreet Singh, Executive Vice President & Portfolio Head, Marketing, Diageo India said, “Curating a show that is all about yaari by joining hands with people who matter, was always on our agenda. With McDowell’s No. 1 Soda Yaaran Di No. 1 Yaari we are excited to co-produce a show that brings you closer to such stories of brotherhood between renowned artists which is something audiences would look up to. Also, with this we look to take a step forward in creating more engaging content to connect and engage with the millennials of today!” Expressing his opinion on the new show, “It’s all about content for us and as India’s and World’s first satellite Punjabi movies channel, “PITAARA” is thrilled to be launching “Yaaran Di No.1 Yaari” IP with leading Pollywood celebrities. This is a show which highlights the friendship and camaraderie amongst the top Punjabi celebrities which is deep and genuine. We are happy to be associating with a brand like Mc Dowell’s, whose core brand essence also revolves around friendship. Never ever before, have 25+ top globally trending Pollywood celebrities have come together like this on a single stage and shared their stories of Yaari (Friendship). Keep watching PITAARA for great entertaining content”. said, Sandeep Bansal, Managing Director, Pitaara TV
About Diageo India: Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff, Captain Morgan and Four Seasons. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 5000 employees, 60 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and performance, visit us at www.diageoindia.com. Promoting responsible consumption of alcohol is at the core of our business. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Celebrating life, every day, everywhere.
